The Regenerative Power of Farming
(Client)
(Services)
Partnering with Brown Dog Farm, I had the privilege of honoring a beloved companion through a visual identity rooted in nature, memory, and regeneration.
Brown Dog Farm is a regenerative farm located in Durham, NC, named in memory of the farmer’s loyal dog who now rests beneath a sprawling tree on the property. This heartfelt story served as the inspiration for the farm’s brand identity—a tribute to companionship, legacy, and a deep respect for the land.
The centerpiece of the brand is the logo, an elegant illustration of a dog sitting beneath a large, nurturing tree. The imagery honors the farm’s namesake while symbolizing the harmony between animals, people, and regenerative farming practices. A warm golden brown and deep purple palette reflects the soil, roots, and timeless nature of the farm’s mission.
From the logo design to its thoughtful applications on merchandise and collateral, the Brown Dog Farm identity balances nostalgia and purpose. Whether displayed on shirts at local markets or etched onto product labels, the brand reflects the farm’s commitment to cultivating food, memories, and sustainable practices.
Through intentional brand and logo design, Brown Dog Farm stands as a testament to the beauty of regeneration—both of land and legacy—proving that every harvest carries a story worth sharing.
