Marcus Carson
Design
Design and strategy for mission-driven brands.
(About Me)
Creative
Brands,
powerful
impact.
Hey, I’m Marcus.
I’m a graphic designer, human-centered branding strategist, and passionate advocate for sustainability and inclusivity. My home base is Louisville, KY, but I work on projects all over the world.
As a mission-driven branding expert, I help businesses, nonprofits, and government agencies bring big ideas to life.
I focus on partnering with brands that champion environmental sustainability, foster community development, improve human wellbeing, and amplify LGBTQIA+ voices. My work is focused on making a real, lasting impact.
Let’s make something amazing together.
Marcus Carson
Design
Design and strategy for mission-driven brands.
(About Me)
Creative
Brands,
powerful
impact.
Hey, I’m Marcus.
I’m a graphic designer, human-centered branding strategist, and passionate advocate for sustainability and inclusivity. My home base is Louisville, KY, but I work on projects all over the world.
As a mission-driven branding expert, I help businesses, nonprofits, and government agencies bring big ideas to life.
I focus on partnering with brands that champion environmental sustainability, foster community development, improve human wellbeing, and amplify LGBTQIA+ voices. My work is focused on making a real, lasting impact.
Let’s make something amazing together.
Marcus Carson
Design
Design and strategy for mission-driven brands.
(About Me)
Creative
Brands,
powerful
impact.
Hey, I’m Marcus.
I’m a graphic designer, human-centered branding strategist, and passionate advocate for sustainability and inclusivity. My home base is Louisville, KY, but I work on projects all over the world.
As a mission-driven branding expert, I help businesses, nonprofits, and government agencies bring big ideas to life.
I focus on partnering with brands that champion environmental sustainability, foster community development, improve human wellbeing, and amplify LGBTQIA+ voices. My work is focused on making a real, lasting impact.
Let’s make something amazing together.
(My Work)
key areas of impact
key areas of impact
I focus on galvanizing, accelerating, and amplifying projects in 4 specific areas.
I focus on galvanizing, accelerating, and amplifying projects in 4 specific areas.
Sustainability
With a degree in environmental policy and over a decade of experience working in sustainability, I help advocacy groups, service providers, and consumer brands develop brands & strategies that reduce environmental harm and drive real change.
Human Wellbeing
As a lifelong athlete—from my days as a Division I swimmer to competing in Ironman races—I know the power of wellness. I create visual identities and marketing strategies that promote physical, mental, and emotional health for balanced lifestyles.
Community
Development
Armed with a master’s degree in public administration and a passion for thriving, equitable communities, I design brand strategies that break down barriers and foster real connections, leading to tangible improvements in daily life.
LGBTQIA+
Inclusion
As a proud gay man, I craft brands that celebrate queer identities and champion inclusion. I work with businesses and non-profits to create safe, affirming spaces that amplify LGBTQIA+ voices.
Project highlights
Project highlights
(Services)
Services
I craft purpose-driven marketing strategies and brand systems that look great, feel authentic, and create real impact.
Logo & Visual Identity Design
Create a logo and visual identity that captures the heart of your brand. From colors to typography, I’ll design a cohesive look that resonates with your audience and makes a lasting impression.
Brand Strategy Development
Define the foundation of your brand with a strategy that aligns your mission, vision, and values. Together, we’ll craft a plan to position your brand for success and make meaningful connections with your audience.
Graphic Design for Marketing Materials
Bring your brand to life with beautifully designed materials like brochures, postcards, and flyers. These tools will help you communicate your message effectively and stand out from the crowd.
Event Branding & Promotion
Make your event unforgettable with a polished visual identity and promotional materials tailored to your audience. From logos to signage and social media assets, I’ll ensure your event feels cohesive and impactful.
Social Media Graphics
Elevate your social media presence with custom graphics that reflect your brand and grab attention. I’ll design visuals that are as effective as they are eye-catching, helping you connect with your audience online.
(Services)
Services
I craft purpose-driven marketing strategies and brand systems that look great, feel authentic, and create real impact.
Logo & Visual Identity Design
Create a logo and visual identity that captures the heart of your brand. From colors to typography, I’ll design a cohesive look that resonates with your audience and makes a lasting impression.
Brand Strategy Development
Define the foundation of your brand with a strategy that aligns your mission, vision, and values. Together, we’ll craft a plan to position your brand for success and make meaningful connections with your audience.
Graphic Design for Marketing Materials
Bring your brand to life with beautifully designed materials like brochures, postcards, and flyers. These tools will help you communicate your message effectively and stand out from the crowd.
Event Branding & Promotion
Make your event unforgettable with a polished visual identity and promotional materials tailored to your audience. From logos to signage and social media assets, I’ll ensure your event feels cohesive and impactful.
Social Media Graphics
Elevate your social media presence with custom graphics that reflect your brand and grab attention. I’ll design visuals that are as effective as they are eye-catching, helping you connect with your audience online.
(Services)
Services
I craft purpose-driven marketing strategies and brand systems that look great, feel authentic, and create real impact.
Logo & Visual Identity Design
Create a logo and visual identity that captures the heart of your brand. From colors to typography, I’ll design a cohesive look that resonates with your audience and makes a lasting impression.
Brand Strategy Development
Define the foundation of your brand with a strategy that aligns your mission, vision, and values. Together, we’ll craft a plan to position your brand for success and make meaningful connections with your audience.
Graphic Design for Marketing Materials
Bring your brand to life with beautifully designed materials like brochures, postcards, and flyers. These tools will help you communicate your message effectively and stand out from the crowd.
Event Branding & Promotion
Make your event unforgettable with a polished visual identity and promotional materials tailored to your audience. From logos to signage and social media assets, I’ll ensure your event feels cohesive and impactful.
Social Media Graphics
Elevate your social media presence with custom graphics that reflect your brand and grab attention. I’ll design visuals that are as effective as they are eye-catching, helping you connect with your audience online.
(The Process)
Working with me
Designing meaningful change starts with a thoughtful process.
Here’s what you can expect when we work together.
1. Initial Discovery Call
Every great collaboration begins with a conversation. We’ll start with a 30-minute discovery call to get to know each other, discuss your project, and see if we’re a good fit. This is your chance to share your vision, goals, and any initial ideas.
Outcome: A clear understanding of your needs and next steps.
2. Proposal & Agreement
After our call, I’ll put together a tailored proposal outlining the project scope, deliverables, timelines, and costs. Once everything looks good and the agreement is signed, we’ll officially kick things off!
Outcome: A signed agreement and a clear roadmap for our collaboration.
3. Strategy & Planning
With the groundwork laid, I’ll dive into research, craft a tailored strategy, and map out our plan. Whether it’s brand design, marketing strategy, or visual assets, this step sets the foundation for impactful work.
Outcome: A strategic document outlining key goals, creative direction, and a detailed timeline for the project.
4. Design & Development
Here’s where ideas come to life. From brand identities and campaigns to marketing strategies and visual assets, I’ll craft thoughtful, strategic, and visually compelling deliverables.
Outcome: Initial concepts ready for your review.
5. Feedback & Refinement
Your input is key! We’ll collaborate on feedback rounds to refine and perfect the work until it aligns seamlessly with your goals.
Outcome: Thoughtfully refined deliverables, incorporating your feedback to achieve alignment with your vision.
6. Delivery & Support
Once everything is approved, I’ll deliver the final files and resources you need. If ongoing support is part of our plan, I’ll be here to ensure everything continues running smoothly.
Outcome: Final polished deliverables, along with guidance for implementation and optional ongoing support.
(The Process)
Working with me
Designing meaningful change starts with a thoughtful process.
Here’s what you can expect when we work together.
1. Initial Discovery Call
Every great collaboration begins with a conversation. We’ll start with a 30-minute discovery call to get to know each other, discuss your project, and see if we’re a good fit. This is your chance to share your vision, goals, and any initial ideas.
Outcome: A clear understanding of your needs and next steps.
2. Proposal & Agreement
After our call, I’ll put together a tailored proposal outlining the project scope, deliverables, timelines, and costs. Once everything looks good and the agreement is signed, we’ll officially kick things off!
Outcome: A signed agreement and a clear roadmap for our collaboration.
3. Strategy & Planning
With the groundwork laid, I’ll dive into research, craft a tailored strategy, and map out our plan. Whether it’s brand design, marketing strategy, or visual assets, this step sets the foundation for impactful work.
Outcome: A strategic document outlining key goals, creative direction, and a detailed timeline for the project.
4. Design & Development
Here’s where ideas come to life. From brand identities and campaigns to marketing strategies and visual assets, I’ll craft thoughtful, strategic, and visually compelling deliverables.
Outcome: Initial concepts ready for your review.
5. Feedback & Refinement
Your input is key! We’ll collaborate on feedback rounds to refine and perfect the work until it aligns seamlessly with your goals.
Outcome: Thoughtfully refined deliverables, incorporating your feedback to achieve alignment with your vision.
6. Delivery & Support
Once everything is approved, I’ll deliver the final files and resources you need. If ongoing support is part of our plan, I’ll be here to ensure everything continues running smoothly.
Outcome: Final polished deliverables, along with guidance for implementation and optional ongoing support.
(The Process)
Working with me
Designing meaningful change starts with a thoughtful process.
Here’s what you can expect when we work together.
1. Initial Discovery Call
Every great collaboration begins with a conversation. We’ll start with a 30-minute discovery call to get to know each other, discuss your project, and see if we’re a good fit. This is your chance to share your vision, goals, and any initial ideas.
Outcome: A clear understanding of your needs and next steps.
2. Proposal & Agreement
After our call, I’ll put together a tailored proposal outlining the project scope, deliverables, timelines, and costs. Once everything looks good and the agreement is signed, we’ll officially kick things off!
Outcome: A signed agreement and a clear roadmap for our collaboration.
3. Strategy & Planning
With the groundwork laid, I’ll dive into research, craft a tailored strategy, and map out our plan. Whether it’s brand design, marketing strategy, or visual assets, this step sets the foundation for impactful work.
Outcome: A strategic document outlining key goals, creative direction, and a detailed timeline for the project.
4. Design & Development
Here’s where ideas come to life. From brand identities and campaigns to marketing strategies and visual assets, I’ll craft thoughtful, strategic, and visually compelling deliverables.
Outcome: Initial concepts ready for your review.
5. Feedback & Refinement
Your input is key! We’ll collaborate on feedback rounds to refine and perfect the work until it aligns seamlessly with your goals.
Outcome: Thoughtfully refined deliverables, incorporating your feedback to achieve alignment with your vision.
6. Delivery & Support
Once everything is approved, I’ll deliver the final files and resources you need. If ongoing support is part of our plan, I’ll be here to ensure everything continues running smoothly.
Outcome: Final polished deliverables, along with guidance for implementation and optional ongoing support.